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Heineken Experience closed for major revamp
Many visitors to Amsterdam have enjoyed the Heineken Experience tour of the lager company's headquarters based in the city. Now Heineken plans a complete revamp to improve the popular attraction. The Heineken Experience in Amsterdam is now closed for major renovation and expansion. Heineken, launched 1864, is one of the world’s leading international brewers. It will reopen in summer 2008.
The Heineken Experience is located at the original, 140-year-old Heineken brewery in Amsterdam and for years visitors have enjoyed a trip into the past with a tour of the Heineken historical collection and the present with deomstrations of modern day brewing and bottling techniques. In 2006, the Heineken Experience had a record-breaking number of visitors with more than 350,000 through the doors of the former brewery on the Stadhouderskade.
Once reopened, the expanded Heineken Experience will be able to accommodate the growing number of visitors. They will be able to journey back more than a century to the birth of one of the world’s best known brands. At various points visitors will see, smell, touch, and taste everything—quality ingredients in the raw, the incomplete brew in progress, and the final pleasure of a finished Heineken with a brewing demonstration, a tasting bar, and a “Bottle Your Own Heineken” section.
This article was written for TravelSavvy Europe by Amy Armitage. If you know of an interesting European travel related news story, please get in contact.
